Content is Queen! The best copy makes services and products stand out from the competition while also creating a sense of authority and community.

 

The internet has changed the way we make decisions. Most American consumers have smartphones to help them research goods and make educated purchases. 

 

All content must simultaneously please two entities; the reader and the search engine. While automatic content creation may slide under Google’s radar, awkward syntax distracts consumers. Who wants to read stereo instructions thrown together by a robot?

 

Publishing quality content shows readers that you know what you’re doing. Although the average person will not recognize when copy switches from AP to MLA style, they will notice typos and hard-to-read sentences. 

 

An editor will make sure the audience isn’t distracted by mistakes. Grammar, clarity, style, and structure play a part in the reader’s experience. Well-edited copy shows quality and professionalism as well as value. 

 

For the past decade, I’ve worked with clients and companies to create and finesse:​